Organizational Behavior Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Authoritative Behavior - Research Paper Example Other than trusting that the laborers will search out explanations, data, the administration will move toward them in an immediate way for motivations behind getting some information about their enlightening needs. For example, most gatherings inside the association end with meeting pioneers requesting questions and demands. I support that administration and directors move such inquiries to the beginning all things considered. The switch tells laborers that their interests and questions are significant when contrasted with looming meeting plan. It is basic to creating openings in which increasingly casual time is introduced to representatives while collaborating with the administration. Workers regularly dither from interfering with the bustling managers for asking little things including the data needs. Supervisors giving open doors inside Casual work discussions assist representatives with feeling great and required with the components of sharing the data needs. Finally, the methodology improves the nature of the gatherings. The general proposals from running better gatherings are gained. Staff relations are engaged with the arranging of gatherings and propelling most extreme effectiveness (Grandey, Diefendorff and Rupp, 2013, page 121). The coordinator meeting will convey plans just as supporting materials earlier the gathering. Allocating time constrains in the conversation things on the plan will keep away from protracted deviations inside gathering purposes. It is pertinent to guarantee that there is assurance in sett ing up rules for overseeing gatherings inside the association without side discussions. Reasonable execution assessment of representatives includes a scope of contemplations. To accomplish legit and reasonable evaluations of workers, it is essential to keep them adequate with the hierarchical desires. Making a decision about representatives regarding indistinct or obsolete models is out of line. Further, work needs and depictions are liable to change across time. Representatives ought to do remarkable occupations on

Compare and Contrast Utilitarianism with Christian Ethics

Look into Utilitarianism with Christian Ethics The moral lessons and estimations of utilitarianism and Christian morals are comparable in certain perspectives, yet anyway are different in others. Utilitarianism is a for the most part teleological moral framework, where the result is said to legitimize the demonstration. The demonstration is considered ‘good’ on the off chance that it realizes the best useful for the best number. Christian Ethics, in any case, can be very unique. Numerous parts of its morals are deontological, for instance, the Decalogue and Natural Law. There are different contrasts and surely a few similitudes which will be considered all through this article. Christian morals has numerous perspectives which don't concur with the major convention of Utilitarianism. Initially, the 10 Commandments in the Old Testament are deontological, as it is law based and the activity is viewed as positive or negative inherently. Jeremy Bentham, the organizer of Utilitarianism, expresses that an activity can't be correct or wrong in itself, and it must be assessed when the results are considered. The Bible infers that none of these laws ought to be broken, yet Bentham believed that any guidelines can be dismissed should the individual confirm that the methods can legitimize the closures. Bentham held that nobody should accept activities as right or off-base as guaranteed, yet should utilize experimental proof to work out their impact and accordingly finish up on its fittingness. Bentham’s experimental strategy for seeing if the activity is advantageous was to utilize the Hedonic Calculus, a procedure of evaluation which measures the act’s result in a few classifications, for example, its assurance, immaculateness or degree. Normal Law is another case of the decent variety among Utilitarian and Christian moral perspectives. In spite of the fact that it instructs that people should utilize motivation to acknowledge ethical quality (which is like Bentham’s demeanor), it in a general sense expresses that there are undeniable laws of the universe which forever and continually exist in nature. It is a Christian guideline to live one’s life in such a manner they endeavor to resemble Jesus, and are inspired to keep Christian standards and rules so as to do this. This anyway in a general sense conflicts with Utilitarianism, which expresses that people are just inspired by the quest for joy and the evasion of torment. This is the manner by which an activity is viewed as fortunate or unfortunate in the Hedonic Calculus, on the off chance that it brings delight for the a great many people or attempts to stay away from torment. Besides, Christian morals infers that one will discover bliss by demonstrating themselves on Jesus and holding fast to the lessons of the Bible. Notwithstanding, in Utilitarianism it is expressed that one will locate the most bliss when people are allowed to seek after their own finishes. The way toward utilizing the Hedonic Calculus part of Utilitarianism can likewise be compared to the Christian moral rule of utilizing one’s Conscience. For this point, note this isn't concerning the particular detail in the Hedonic Calculus, yet is about the basic explanation behind its utilization. In the New Testament, Paul upheld that the Conscience ought to be utilized when one needs moral direction, which is connected to the desire of God. Despite the fact that in Utilitarianism the ‘God’ viewpoint is excluded from terms of defending an activity, the rule of intellectually making a decision about a deed is comparable. John Stuart Mill built up his own way to deal with Utilitarianism called ‘Rule Utilitarianism’. There are a few similitudes with Christian morals which lie in his teaching. Right off the bat, Mill says that there ought to be general guidelines which individuals ought to follow so as to realize the best shared great. This has two likenesses with Christian morals; most importantly is the rule of law-production and furthermore, the idea of the ‘greatest common good’ can be followed back to the lessons of Paul in the New Testament, where he says that ‘a great ought not be god for the individual, however for everyone’. Mill’s proposed laws would be those dependent on general Utilitarian standards. Factory compared this standard to the Golden Rule of Jesus, which is the instructing that Christians consider to be of the most elevated significance. The standard states to ‘do unto others as you would have them do to you’. In spite of the fact that this is basically deontological, it depends on the standard of producing the most agape. Plant, similar to Jesus, held that general laws ought to be set up to help have a decent existence. Circumstance morals has additionally been brought up as having comparative standards o Utilitarianism. Initially, the two hypotheses are instances of relativism, implying that there are no total standard which apply to the rightness and misleading quality of activities. Also Joseph Fletcher, the author, contended that the Christian ethic of adoration can be named as ‘justice distributed’. ‘Justice’ is concerning figuring out wha t the most cherishing thing is to accomplish for everybody. This can be compared to Utilitarianism, which replaces the word ‘justice’ with ‘goodness’, which means goodness disseminated (most noteworthy useful for most prominent number).

Blog Archive Chicago GSB Admissions Myths Debunked

Blog Archive Chicago GSB Admissions Myths Debunked In recent years, several admissions offices have launched newsletters, dramatically increasing transparency in the admissions process. The most recent edition of the Chicago GSB’s admissions newsletter offers an article on the Ten Myths and Misperceptions about the Admissions Process. We find the following statements to be particularly important for aspiring applicants, but certainly suggest that candidates click on the link above and read all ten â€" a process that will hopefully help calm some frayed nerves. “Myth 3: It’s impossible to be admitted during Round 3. While Round 2 sees the greatest number of applications, some students are just not ready to apply until the Round 3 deadline (this year, that’s March 14th, 2007). Round 3 is truly no more or less competitive than Rounds 1 or 2. You should apply when you believe that you can turn in the application that you’re most proud of, and best reflects you and your strengths and talents. We do encourage our international students to consider Round 1 or 2 because of potential difficulties in obtaining a student visa prior to the start of classes in late August. Myth 6: If you submit your application early, you will definitely get an interview invitation early. Otherwise, you are denied. The process of inviting applicants to interview is entirely random, and the point at which you hear from us is not a reflection on the strength of your applicationâ€"promise! The interview invitation process lasts a few weeks for each round as our staff continues to read and review applications. If you are not invited to interview, you are denied admission for that particular round. Share ThisTweet News

The Accidental Asian Notes of a Native Speaker Summary Essay

Pivka October 20, 2011 English 101 P2 â€Å"Notes of a Native Speaker† Summary In 1998, Eric Liu wrote a book about his struggle with acculturation titled â€Å"The Accidental Asian†. A chapter within the book called â€Å"Notes of a Native Speaker† depicts an essay written by Liu which fully describes his struggles with race and how he overcame them. Eric Liu is an American born Taiwanese Asian. His parents immigrated to the United States before he was born and in so, gave him a mixed cultural background. He started becoming a writer after attending Yale University and graduating from Harvard Law School. In his â€Å"Notes of a Native Speaker† author Eric Liu argues that as he was â€Å"becoming white† he was achieving, learning the ways of the upper†¦show more content†¦Liu, like any other kid wanted to be cool. He shares that one major part of being cool, was to have the cool hairstyle. For most of his childhood, Liu sported a bowl cut. The new style in his school however wa s hair parted down the middle and tapered on the ends. With Liu’s Asian genes it was nearly impossible to accomplish this style. After a couple years of trying various different hair styles that did not suffice as cool, he finally became content with having a crew-cut. Liu also thought that because he was Asian, he had less of a chance to get girls. Liu insists that it was the â€Å"sole obstacle† to his â€Å"advancement† (Liu 20). His response to this was to do more school activities such as write for the school newspaper and join the school newspaper. Although he wanted to disconcert stereotypes, Liu states that this made him seem like a typical â€Å"Asian overachiever† (Liu 21). Another concern Liu had from his Chinese heritage was that he had never been taught American manners. When he went to a friend’s house to sleep over, he never said â€Å"thank you† for it. When he had dinner at a friend’s house he ate differently than the others. As he began to change the way he acted and talked at friend’s houses he began to realize that he was getting further and further away from his Asian heritage. College was Liu’s final frontier of assimilating. He did not want to make himself look more Asian than he already was. This involved him taking several steps. He neverShow MoreRelatedPopulation Problem in Bangladesh14871 Words   |  60 Pagespreparing their house work. He always keeps them busy in the class and helps them enjoying playful games too. He or she advises them to follow the foot prints of the great mean. Teaching is a noble and honourable profession and he lives ideal lives. 2 Note how the subject shifts from a particular teacher (supposedly chosen by the student) to the general case of ‘an ideal teacher’. The real and the imaginary are blurred, a recurring phenomenon of ‘personal accounts’. Another section of this book is entitledRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesneglect. The fact that the most recent phase of the human experience is usually covered only at the end of a multiterm sequence of world history units has meant that it often ends up becoming a rushed add-on of rather random, abbreviated capsule summaries and general overviews. In view of the fact that no phase of history can begin to match the twentieth century in terms of the extent to which it has shaped the contemporary world, this marginalization is particularly pernicious and has been at timesRead MoreLogical Reasoning189930 Words   |  760 Pagesplayer. No, hes not. 15 Juror Washington Jones begins the dialogue by reasoning about the case presented by the prosecuting district attorney against Mayfield. Another juror, Dr. White, disagrees with what juror Jones says. Each of the two speakers offers his own argument about which explanation of the defendants actions is best. Jones: OK, lets consider what we know. We know there was a crime, since we can believe the grocery owners testimony that all the nights receipts are missingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesNetworked Organizations 20 †¢ Helping Employees Balance Work–Life Conflicts 21 †¢ Creating a Positive Work Environment 22 †¢ Improving Ethical Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from FailureRead MoreInnovators Dna84615 Words   |  339 Pagesinto Practice 215 Philosophies Conclusion: Act Different, Think Different, Make a Difference 235 Appendix A: Sample of Innovators Interviewed Appendix B: The Innovator’s DNA Research Methods Appendix C: Developing Discovery Skills Notes Index Acknowledgments About the Authors 241 245 249 261 269 283 295 100092 00a 001-014 INT r1 go.qxp 5/13/11 9:53 AM Page 1 Introduction I It’s the lifeblood of our global economy and a strategic priority for virtuallyRead MoreFundamentals of Hrm263904 Words   |  1056 PagesDecentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges 21 Recession 21 Off Shoring 21 Mergers 22 A Look at Ethics 22 Summary 23 Demonstrating Comprehension: Questions for Review 24 Key Terms 24 HRM Workshop 25 Linking Concepts to Practice: Discussion Questions 25 Developing Diagnostic and Analytical Skills 25 Case 1: Work/Life Balance at Baxter 25 Working with a Team:Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesmeals, healthy drinks and snacks. The chef took pride in providing better meals than found in area restaurants. Given the international mix of employees, the menu was varied to cater to all tastes: Southwestern, classic Italian, French, African, Asian, Indian, etc. The Wall Street Journal sent a reporter out to investigate. â€Å"Where else but the Plex can you zip around on a bicycle and choose from multicultural comfort food, American regional food, small plates, entrees made with five ingredients

Jeremy Bryan Jones Profile of a Killer

In 2005, Jeremy Bryan Jones was sentenced to death for the 2004 rape and murder of his 45-year-old neighbor, Lisa Nichols. That sentence was upheld in 2010 by the Alabama Appeals Court, according to the Associated Press. At the request of his defense lawyer, Jones underwent a psychological evaluation. Reporters were able to obtain a profile from a psychiatrist who interviewed Jones right after he was arrested for Nichols murder. Explosive Personality Dr. Charles Herlihy, who was asked by investigative reporter Josh Bernstein to interpret the profile, said that Jones could be very calculating but explosive when he doesnt get what he wants. According to the profile, Jones suffers from severe depression and an anti-social personality. Herlihy described him as explosive and a sociopath incapable of adjusting to a normal life. Herlihy also described Jones as full of rage and possibly capable of killing multiple times. Jones also was a prolific drug abuser and suffered from liver failure and hepatitis C. hy reviewed an 11-page evaluation of Jones by Dr. Doug McKeown, a psychologist for the prosecution who spent a day with Jones. Oklahoma Murders In early 2005, deputies from the Craig County, Oklahoma, sheriffs office interviewed Jones in Alabama about a December 30, 1999, murder in Welch, Oklahoma. Danny and Kathy Freeman were found shot to death and the trailer they lived in was set on fire. The Freemans daughter, Ashley Freeman, and her friend, Laurie Bible, both 16, were not found in the home and have not been found. Jones confessed to the killings but later recanted. Jones confessed to Sheriff Jimmie Sooter that he killed the Freeman couple and that the teenage girls ran out of the home and into Jones truck. He drove them to Kansas, he said, where he allegedly killed them and disposed of their bodies. Based on information given to the detectives, a search of mining pits and sinkholes was conducted but nothing was found. Jones has not been charged in the Freeman case. In 2018 Ronnie Busick was arrested in connection with the murders—which reportedly were committed because of a debt—and the girls disappearance. As of July 2019 he remained in custody awaiting trial. A storage building in Douglas County, Georgia, belonging to Jones was searched in late 2004. The police found eight pictures of women among his personal belongings. Six of the women have been identified. The last two pictures may be of the same woman but her whereabouts havent been established. Trial During Jones trial for Nichols murder, he changed his story about the events of the night she died. He previously had confessed to killing Nichols, but when he testified he blamed the shooting on Nichols neighbor. He claimed that he and the neighbor entered the home but the neighbor shot Nichols. The neighbor had died a few months before the trial began. Prosecutors told jurors that Jones was staying with a neighbor of Nichols a few days before Hurricane Ivan hit the area. After the hurricane, the area had no electricity and was in a blackout. Jones barged in on Nichols, raped her, and then shot her three times in the head. In an attempt to cover up his crime, he set the mobile home on fire, but it only partially burned Nichols and the room where she was found. Coward and Moral Pervert Along with Jones confessions, prosecutors presented DNA evidence that blood found on Jones clothing matched Nichols blood. Assistant Alabama Attorney General Don Valeska read a taped conversation between Jones and his friend, Mark Bentley, in which Jones told Bentley he killed Nichols when he was high on drugs: It was like a nightmare, I was in a movie... I was higher than I had ever been in my whole life. Valeska told jurors to look at Jones if they wanted to see evil: a coward, a moral pervert, and purveyor of drugs. Guilty The jury reached a verdict in two hours, convicting Jones of rape, burglary, sexual abuse, kidnapping, and capital murder. In confessions over the months before his trial, Jones made unsubstantiated claims to have committed up to 20 murders over 13 years.   As of October 2019 Jones was on death row in Holman Correctional Facility in Atmore, Alabama. Sources Suspected Serial Killer Sentenced to Death in Ala. Murder. Fox News.Barker, Kimberly. Experts to test Busiks competency. The Joplin Globe.Lehr, Jeff. Jones death-penalty conviction upheld in Alabama. The Joplin Globe.

The Development of Juliets Character in William...

The Development of Juliets Character in William Shakespeares Romeo and Juliet This essay is about Juliets character and I am going to talk about how her behaviour develops towards Romeo, her Nurse, and on her own respectively. In the prologue we are informed that, a pair of star crossed lovers take their life, [line 6, prologue]. This is to make us feel sympathy towards Romeo and Juliet. We also have to remember Juliet is only 13 at the start of the play and little more than a child; but she has potential to mature during the course of the play. Act 1 Scene 5 is the first encounter between the lovers. In this scene I think Juliet is clever just doing enough to keep Romeo interested, Good†¦show more content†¦Referring to that if Romeo was not a Montague the family wouldnt object. Juliet shows how forward she is in this scene as well by asking Romeo whether he loved her, and also proposing to him. This was a very odd thing for a woman to do in Elizabethan times. Going back to act 1 scene 3, this is the first time we see Juliet and also her first scene with the Nurse. In this scene Juliet shows maturity with her use of language as in act 1 scene 5. It is a honour that I dream not of, [line 69 act 1 scene 3] is Juliets reply to her mothers difficult question of marriage. This is resourceful because she says she is not ready, but at the same time using honour to compliment her mother, thus keeping her on Juliets side. As with the Nurse Juliet is very patient with her when the Nurse reminisces at length about her past, and since that time it is eleven years, [line 38 act 1 scene 3]. This scene also really shows how close Juliet is with the Nurse, Thou was the prettiest babe that ever I nursed, [line 63 act 1 scene 3], which is a compliment Nurse gives to Juliet. Juliet is loving towards the Nurse and takes her advice seriously, that is why Lady Capulet calls her back, Nurse come back again, [line 9 act 1 scene 3], to talk about marriage. At t he end of this scene the Nurse says Paris is, Hes a man of wax, [line 79 act 1 sceneShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagesattention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their love in the beginning borders upon a reality of maturity and immaturity, eventually becoming something of authenticity. Themes running throughout the play address the issues and consequences of immature blind passion, hatred, and prejudice. William Shakespeare was rumored to have been born on April 23 1564; howeverRead MoreWilliam Shakespeare s Romeo And Juliet1586 Words   |  7 PagesConsidered one of William Shakespeare’s most prominent plays, The Most Excellent and Lamentable Tragedy of Romeo and Juliet is often thought of as the classic and tragic love story, the tale of â€Å"star-crossed lovers.† Yet pigeon-holing such a play to a mere love story undermines the complexity which distinguishes Shakespeare’s work. The characters developed throughout the play are much more than simple participants in a tale of calamitous love. Often, because of her young age, Juliet is characterizedRead MoreCharacter Analysis Of Romeo And Juliet1027 Words   |  5 Pagespressures from society. In Romeo and Juliet, William Shakespeare continuously places Juliet in situations where she is faced with pressure from her family, friends and society. However, throughout these conflicts and meeting Romeo, Julietâ€℠¢s character becomes stronger, more confident and mature, resulting in the development of her character throughout the play. The audience is able to recognize her growth and maturity through her innocence at the beginning, her sudden marriage to Romeo and a shift in behaviourRead MoreThe Rise and Fall of Juliet and Her Romeo1250 Words   |  5 PagesThere is no story quite as well-known as that of Romeo and Juliet (2007) and its playwright, William Shakespeare. Each line was placed intentionally, twists in the plot were well versed and foreshadowed, and each word was meaningful to the story and the development of the characters. Shakespeare had the unquestionable ability to take a story and, using techniques like imagery, metaphors and foreshadowing, was able to transform this narrative into a dramatic piece of literature. Dramas reenact storiesRead MoreWilliam Shakespeares Romeo and Juliets Appeal to Audiences in Modern Time1923 Words   |  8 PagesWilliam Shakespeares Romeo and Juliets Appeal to Audiences in Modern Time Four hundred years ago, William Shakespeare wrote what is perhaps the worlds best-loved play: Romeo and Juliet. It still plays to packed theatres, all over the world, and has been adapted and rewritten for thousands of operas, musicals, films and plays. However, a close look at the structure and content of Romeo and Juliet can explain the plays timeless appeal. The play is constructedRead MoreSecondary Characters in Romeo and Juliet818 Words   |  4 PagesWhile secondary characters are less important than the main characters of the book, they often have a noteworthy impact on the story. In William Shakespeare’s Romeo and Juliet, a secondary character, Friar Lawrence, plays a vital role throughout the play. The play takes place in Verona and focuses on Romeo and Juliet, two star-crossed lovers from two feuding families; the Montagues and the Capulets. The extremely violent feud between these families has been ongoing for generations, extending outRead MoreRomeo And Juliet Character Personality957 Words   |  4 PagesWilliam Barnes Beasley Optional Summative Project May 19, 2017 What type of character personality does Juliet have in Romeo Juliet? In the beginning of the book Juliet was on the border between immaturity and maturity but showed merely an obedient, sheltered, naive child that would in her future transform into a determine, strong and sober-mindedness women in her earliest scenes and offers a preview of the woman she will become during the four-day span of Romeo and Juliet. Even though some stillRead MoreRomeo And Juliet Loyalty Essay1563 Words   |  7 Pagesbut when the loyalty strays from its original path an. In William Shakespeare’s tragic play, â€Å"Romeo Juliet†, Shakespeare suggests that Juliet’s inclination to loyalty for Romeo leads her down this spiral which leads her to lie to her parents, and even go as far as to kill herself because of her loyalty towards Romeo. When an Individual is introduced to new loyalties in their life, they should be careful to be patient with the development of the loyalty and should strive to be thoughtful and cautiousRead MoreRomeo And Juliet Character Analysis1141 Words   |  5 PagesFate is defined as, ‘the development of events outside a person’s control, regarded as predetermined by a supernatural power’. In the time in which ‘Romeo and Juliet’ was written, many people were strong believers of fate and it was a common belief in society. William Shakes peare was a famous poet who is recognised for his powerful writing and contribution to the English language. One of William Shakespeare’s highly recognised plays is ‘Romeo and Juliet’ written in the late 1500’s. It is a play aboutRead MoreFriar Lawrence Character Analysis1006 Words   |  5 Pagesfirst glance, one would consider Friar Lawrence only a minor influence in the tragedy of Romeo and Juliet. However, he is much more significant to the development of the play. Friar Lawrence acts as a catalyst to further sequence love and peace. He is without a doubt, a very complicated individual, and it is his complex nature that makes him such an interesting character. In William Shakespeare’s Romeo and Juliet, Friar Lawrence is seen as a tragic hero because of his noble status, his good intentions

Hospitality for Micro Environmental Analysis - MyAssignmenthelp.com

Question: Discuss about theHospitalityfor Micro Environmental Analysis. Answer: Introduction: Founded in the year of 1976, in Western Australia, Chicken Treat has gradually established itself as one of the most recognized barbecue chicken fast food restaurants of Australia (Chickentreat.com.au 2017). The freshly cooked chicken, traditional stuffing along with an innovative approach to product development has helped the management authority of Chicken Treat successfully handle its third decade of operation. With new products, like Royal Burgers and Fresh Wraps, which are as dainty as healthy, have helped the company achieve huge brand recognition and expand in other parts of the country as well. Although the market insights claim that the company has been witnessing unprecedented growth in its sales, it is important to evaluate the business environment in which the company is operating as well as the marketing strategies adopted by the company in order to achieve competitive edge as well. Hence, the present business report intends to critically analyze the business environment of the company, examine the effectiveness of its marketing strategies as well as sustainability initiatives undertaken by the company. Discussion: Micro Environmental Analysis of Chicken Treat: The micro environmental analysis of an organization helps in analyzing the forces within the organization that directly or indirectly affects its ability to serve the consumers. While trying to analyze the micro environment of Chicken Treat, the strength and weakness of the organization should be analyzed. As far as the strength of the restaurant chain is concerned, its strong brand recognition in Australia as well as its expanded network of restaurant chains across the country (60 in Western Australia itself) is worth mentioning (Lang et al. 2015). Another important strength of the company is its innovative approach in business that allows it offer a rich variety of food items to the consumers. On the other hand, as far as the weakness is concerned, the company has not yet expanded outside Australia, and as such its market as well as brand value is confined within the Australian market only. Further, the company encounters fierce competition from other restaurant chains like Red Roo ster and Pizza Hut. Besides, there are other core micro-economic factors as well that do affect the company as well and are discussed in detail as follows: Consumers: The consumers of Chicken Treat primarily consist of the people belonging to the age group of 18 to 40, taking interest in spicy fast food Chicken products at affordable prices (Thorntn et al. 2016). Besides, the company also offers catering services to families and business organizations, and hence its large customer base helps the company enjoy huge amount of annual revenue every year. Employees: A huge number of employees work under the company, and their salaries are being continually revised and each employee enjoys flexible working schedule that helps to keep them motivated to work more productively in the long run. Competitors: KFC, Henny Penny, Oport, Pizza Hut and Red Rooster are some of the popular restaurant chains operating in Australia that offer fierce competition to the company. Media: The very reason as to why the company has managed to grab the attention of a huge number of consumers over the years is that it has been able to engage the media actively in each of its promotional strategies. The company has not only hired celebrities like Ricky Grace that has helped to boost its sales, but has also introduced the CGI rooster named Chicken Nick, as its official mascot. The public appearance of the mascot over digital and social media channels has largely helped the company gain immense recognition over the last years (Brindal et al. 2015). Macro Environmental Analysis of Chicken Treat: The general environment within an economy in which a company is operating is referred to as its macro environment, and in order to analyze the macro environment of Chicken Treat, the PESTEL Analysis is being conducted as follows: Political Factors A variety of important food safety standards have been outlined by Food Standard Australia New Zealand on fast food restaurants and hence Chicken treat has to abide by these rules in order to ensure the production of fresh, healthy products. Among the public health policies of Australia, such as the OECD policy intends to safeguard the Australian children from getting exposed to too many fast food adverts. This affects the marketing strategy of Chicken Treat. The political environment of Australia is relatively stable. Economic Factors The economic condition of the country is strong with a high rate of GDP that is at par with four dominant West European nations. However, in the recent period of economic recession, the consumers are considering the fast food restaurants like Chicken Treat to be the cheaper alternatives to the traditional restaurants. Social Factors The Australian people have become more health conscious with the rise in health problems like Diabetes and Obesity in Australia, and people are less interested in fast food products. A large part of the population consists of elderly people, who usually stay away from junk food (Shahnahan et al. 2014). Australia is very famous as a tourist destination, and the Chicken Treat being located in places like Perth, Sydney and Adelaide make its products popular among the tourists. Technological Factors The technological infrastructure as well as the road and rail infrastructure of the country is very well-developed, that helps Chicken Treat in its easy distribution and marketing process. Technological improvement in inventory management, vendor management and supply chain management has proved to be highly beneficial for the company. There is moderate scope of research in product development in Australia. Environmental Factors The Australian government does not have any strong legal framework for minimizing the impact of the industry on the environment. However, basic policies protecting the environment require the company to minimize its wastes, and maximize recycling of products. Legal Factors The company operates in Australia and hence it is required to continually assess workplace safety in compliance with OHS Acts (Miller et al. 2015). The Australian Institute of Employment Rights mandates that the companies ensure the employees minimum wages, and flexible work schedules at least once a month. Description of One Operational Area: Since Chicken treat is a fast food selling organization, the main area of its operation is its kitchen. Although as per the layout of the restaurant chains, there is no distinct area allocated for the kitchen, it is almost merged with the dining space itself. The outlets are not as spacious as Pizza Hut and hence the kitchen area is kept small. The cooks working inside the kitchen space act as a waiter as well. As a result, the consumers coming in, ordering the food would require to go to the kitchen area and ask the cooks cum receptionists for the food they are willing to order. It is important to mention here that during the peak hours, such as during the evening or the noon, the cooks take the orders, while only one of them is entrusted with the duty of welcoming the consumers and receiving the money (Zhang et al. 2015). On the other hand, at other times, when the workload is not very huge, three staffs are entrusted with the duty of preparing the food as per the orders, while one of them welcomes the guest, one sits at the billing desk and the other one follows up with the requirements of the consumers. Current Promotional Marketing Strategies: Since the time, Chicken Nick has been declared as the official mascot of Chicken Treat, the mascot has been shown surfing as well as Hula dancing on the television channels as well as the social media sites, making the company and its brand largely popular maong the young consumers. Although the celebrity marketing strategy of the company is not incredibly impressive unlike its competitors like Eagle Boys, the company has nevertheless roped in celebrities like Perth Wildcats star Ricky Grace and Australian Idol contestant Chris Murphy (Smith 2017). It is equally important to note here that the recent marketing strategy of the company is highly aggressive, as different adverts are doing the rounds on internet websites and Facebook, where Chicken Treat claims that it does not ask its consumers eat out of a bucket. In this way, the restaurant chain is mocking at its rival giant, KFC, and the tongue-in-cheek humor is not only making the brand popular among the masses but is also letting its consumers laugh at the most trusted brands of the world. Further, the company has recently introduced Betty the Chicken as the face of the company. Although the company might have lagged behind due to its inability to hire a renowned celebrity endorsing its brand, it has selected the animated character Betty, as its brand ambassador that is winning hearts over social media sites. The Facebook page of the company not only has Betty as its profile picture, but it also shares interesting, funny and humorous posts with hash tag Chicken Tweet. The Twitter account of the company is also apparently used by Betty the Chicken, with each of its tweets being shared and re-tweeted over thousand times. Customer Experience Approach: Since Chicken Treat operates its business in a service based industry, it becomes highly important for the company to ensure that it is able to successfully reinvent its consumer experience. In order to improve the experience of the consumers, the organization has already introduced various staff skill developing training programs for its working staffs, helping them improve their soft skills and the communication skills. Besides, the company also offers the opportunity to its consumers to order customized meals, meant for personalizing the customer experience of the consumer. The online presence of the company has also helped the customer support team work actively 24*7 for solving the doubts and queries of the consumers via social media sites such as Facebook and Twitter (Ravichandran et al. 2015). Sustainability Initiatives Promoted by Chicken Treat: The company continually updates information about the nutritional content of each of its food products on the social sites, so as to help the consumers and the entire society make the informed decisions on their own. The company has recently also created a recycling program for aluminum, glass and papers in Australia (Chickentreat.com.au 2017). This move meant to safeguard the country from environmental degradation. Besides, as part of its environmental sustainability mission, the company has also recently engaged itself in tracking its environmental performance on a regular basis. Each of the restaurant chains measure its water consumption, energy consumption and water diversion to ensure a more sustainable world. Conclusion: To conclude, it should be noted that Chicken Treat is on its way to attain much recognition in future. 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